All Articles By Laura Garfield

Laura Garfield
Idea Decanter Co-Founder

Because Idea Decanter specializes in working with financial advisors, we know the ins and outs of compliance as well as we know our own kids (all can be vexing). Together we help you create video you can use by telling visual stories and working with you to create a plan for getting those stories viewed. Not by someone in Malaysia or an Internet bot, but by the right eyes. For you that’s probably your current or future clients. We know if you had enough hours in the year, you’d be talking to each and every one of them face-to-face. Until someone more science-y than us figures that out, we vote for video.

Powered by the brand journalism approach of co-founder Laura Garfield and the commercial photography experience of Sharon Gottula, Idea Decanter tackles your story in a unique way. We call it authentic. Not in the handcrafted, bespoke sort of Pacific Northwest way. Authentic as in we’re coaxing your story out of you. So the videos we help you create aren’t sort of like you would say it. They are exactly how you would say it. Because when you shine through, you can make a personal connection with video. And that’s what it’s all about.

September 19, 2017

Financial Advisor Videos: Give Your Audience What They Want

Categories: Marketing, Video

At least once a week we’re on a call with an interested client who tells us, “I want video, but I have no idea what to talk about.” It’s usually raised by someone who has seen a stat like this: “Video is projected to claim more than 80% of all web traffic by 2019.” — […]

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