Be Sherlock Holmes – Find New Clients By Searching For Dissatisfaction
Categories: Blog, Business Development, Prospecting
Could it be you are looking in all the wrong places for new clients? Spend some time searching for dissatisfaction. Why? Change happens when people, team members, clients and prospective clients are dissatisfied.
When dissatisfied with anything, I am impelled to do something different, make changes and take action to remove the gloomy, unsatisfactory feeling lurking over my shoulders.
Become An Undercover Agent – Train Your Sales Team To Discover Dissatisfaction
I always wanted to be an FBI agent. Although my career path took a different direction, I am thrilled at the opportunity to apply agent techniques in my personal and business life.
Clients and prospective clients won’t make a change unless they are dissatisfied. The key fundamental is for your sales team to find the hidden treasure of dissatisfaction. Unlocking the answers to the following will present opportunities to create an imperative solution along with a reason for clients and prospects to take action.
- Why dissatisfaction is present?
- What is not working?
- What needs to change?
No, I’m not a proponent of drumming up problems, drama or chaos. I do encourage you to train yourself and sales team to discover and create dissatisfaction. You may wonder why you would want to do such a thing.
Your goal is to find the gaps, identify how you can close the gaps and effectively communicate the solution to your clients and prospects.
Most of the time, clients and prospective clients don’t know they are dissatisfied until you prove capability by providing better results, service and solutions.
Has Your Competition Beaten You To The Punch Line?
Great sales teams will utilize dissatisfaction to their advantage. If your sales team isn’t using this technique, your competition has beaten you to the punch line. When an opportunity of dissatisfaction is apparent, seize the moment to overcome your clients’ fear and guide them to close the gap surrounding the dissatisfaction.
“Change occurs in direct proportion to dissatisfaction, but dissatisfaction never changes.”
American Clergyman & Academic Leader
QUESTION: Is Your Sales Team Using Dissatisfaction Effectively To Increase Sales Opportunities? Share Your Success Stories With Us! We want to know! (leave a comment-click here)
- Email us at: email@example.com
- Call our office at 800-917-8020
Additional Resources For You – Finding New Clients
Creating Customer Dissatisfaction … Completely Free Marketing Advice
3 Ways to Find New Clients More Efficiently … Think Advisor
Financial Advisors Share Stories On Building Firms In Tough Economic Times … fa-mag.com
Photo courtesy ©iStock/Getty Images/Thinkstock
We would love to hear from you!
Thanks for your inquiry!
We will be contacting you shortly. In the meantime please feel free to connect with us on social media and explore our blog posts.
Ironstone understands the importance of protecting your privacy. We will not sell, rent or give your name or address to anyone.
Latest Blog Article
How Advisors Can Embrace the Traits of Leadership
Being a leader comes in many shapes, sizes, and qualities. A good leader is not able to turn on and off their leadership ability or character traits at will. Instead, leadership is a habit built upon our core foundational character traits that have been pressed upon us, in us and around us. We’re not talking […]Read More>