The Elements

By Andrea Schlapia   |   May 24, 2013

Behavioral Finance – WARNING, Side Effects May Occur

Categories: Blog, Investment Model, Strategic Planning

BrainAccording to, financial advisors are relying more heavily on behavioral finance, the study of how unconscious biases affect financial decisions to coax risk-averse investors out of cash and into the markets. provides us with several great articles to dig into the side effects behavioral finance has when you combine your money and your brain.

  • Zombies in Your Head, Not Mind, Control Daily Life: Interview…(
  • Behavioral Economists Establish a Beachhead Within Obama Administration…(
  • Robo-Investors Beware: What You Don’t Know Can Kill You: Books…(
  • Chicago Economist’s ‘Crazy Idea’ Wins Ken Griffin’s Backing…(
  • Lawmakers Seek to Extend Income as Retirees Outlive Savings…(
  • Better Trading Through Science…(
  • Wall Street Wants to Train Your Brain…(

In addition, Bloomberg TV offers this advice:


Question: How do you close the gap between traditional investment theory and behavioral theory to meet the needs of your clients?

We want your feedback!   Let us know by leaving a comment here!

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Andrea Schlapia
Organizational Development and Human Capital

Andrea Schlapia, RCC™, HCS, sHRBP, is the Founder and CEO of Ironstone, which represents the culmination of her 20+ year career within the financial services industry. Her experience began as a financial advisor evolving into a consultant coach for advisors entering the field. This ignited her passion to support others through learning and development of best practices in order to achieve substantial results. To this end, she followed her desire into positions of senior-level practice management specialists for Dreyfus, Prudential, and DWS Investments prior to the realization of Ironstone.  Andrea’s focus is on practice management strategies to enhance and improve both business and personal life.

Andrea identifies 4 key performance areas known as the Fundamental 4™, which are required to design, develop, and sustain a successful business. Through coaching sessions and speaking engagements, she captivates her audience with interactive, high-energy presentations which are built with “how-to” strategies resulting in real-world implementation for significant impact. Andrea has been featured in multiple publications and audio broadcasts as a specialist and distinguished spokeswoman in the financial industry.

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