Learn The Fundamentals Needed For Your Marketing Plan
Developing and executing your marketing plan are a part of Ironstone’s Fundamental 4™ in Business Development. The goal within Business Development is to create a clear strategy, a simple plan, and to carry out systematic execution that drives business building results. This includes creating networks, niche targets and uniqueness within the industry. It is not enough to create the company’s core values, vision, mission, and common message as a team, but to have these elements become “living” themes within a practice. Incorporating these key elements into the marketing materials, the client experience, and team communication is essential.
What are the first steps you need to take in creating a customized marketing plan for your firm? In order to choose the best tactics and strategies, you need to be clear about your goals.
- Expand your market
- Bring in more clients
- Client retention
- Generate more prospects
- Tap into a new niche market
Once you define your goals, you will have a solid foundation to plan your marketing efforts. Knowing exactly who you plan to market your services to is a starting point for any marketing plan. Ironstone can help you zero in on your ideal client, where to find them, and assist you in defining their needs.
Building a winning marketing plan involves asking the right questions and starting with the end in mind. Many firms make the mistake of starting with the budget rather than what they want to accomplish. Start with your goals, then your strategies followed by the tactics you will use.
Keep in mind that too many goals will decrease your focus. Choose three to five goals that you want to accomplish and rank them by priority.
Implementing Your Strategies
Now that you have set your goals (what you plan to achieve) you will want to identify the means of how you will achieve them. Some broad strategies to consider:
- Brand Awareness
- Increasing Lead Generation
- Enhancing Client Experience
- Thought Leadership
Strategies should match up to your specific goals. If the goal of your firm is retention, your strategy should be to enhance the client experience. Alternatively, if the focus is brand awareness, you may entertain the possibility of re-branding.
Finally plan your tactics. A tactic explains exactly how you will carry out each strategy. Some tactics that you may want to consider adding to your marketing plan:
- Blogging
- Email Campaigns
- Webinars
- Social Networks
- Seminars
- Direct Mail
Ironstone will help you build a successful marketing plan, identify gaps in your marketing plan, collaborate with you, and execute a solution to help you get the results you are looking for. We will work with you on creating detailed goals that go deeper than the surface.
Contact us for assistance in starting and improving your marketing plan.
We want to hear from you! What are your best marketing ideas and what areas of assistance you need in developing a marketing plan to take your firm to the next level! Share them here along with a link to your website! We always love hearing from you!
Follow us as we explore each of Ironstone’s Fundamental 4™!
- Strategic Planning
- Business Development
- Operational Effectiveness
- The Human Element
You won’t want to miss our next in the series: Operational Effectiveness-Client Segmentation
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