Savvy Prospects Are Looking At Financial Advisors And Their Klout
Categories: Blog, Business Development, Marketing Plan, Prospecting, Social Media
Photo courtesy of © Klout: http://support.klout.com/customer/portal/articles/679131-how-do-i-manage-my-topics-
Klout scores are updated daily and appear in your Klout dashboard on your history graph. The dashboard tracks your score for the last 90 days.
Photo courtesy of © Klout: http://support.klout.com/customer/portal/articles/1186238-where-can-i-find-my-score-history-graphs-
According to Klout, an average score is 40, while users with a score of 63 or higher are in the top 5% of all users. Learn more about Klout scores.
Increasing Your Klout Score
How many times have we heard the phrase, “Content is King”? Klout is no exception to the well-established rule. Creating content that your online community shares and responds to is the best way to increase your Klout score. Engagement from your community through likes, comments, shares, retweets and mentions will increase your score; making it important to connect all of your social networks to Klout. Sharing your knowledge through content, research papers, videos and photos that drive action and provide solutions to clients and prospective client needs, increases your influence, builds trust and positions you as an influencer.
My suggestion is to have fun with Klout. Utilize it to gauge your influence levels compared to your competitors and as a guide to ensure you are providing relevant content to your audience. If you have questions about Klout accounts, contact Ironstone or leave us a comment.
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