The Elements

By Ironstone   |   October 21, 2014

10 Minutes a Day – A LinkedIn Checklist for Financial Advisors

Categories: Blog, Business Development, Social Media

10 Minutes A Day - A LinkedIn Checklist For Financial Advisors

 

Nearly every day there are more studies and articles about the importance of a social media presence for financial advisors. All of the statistics point to the fact that clients and prospective clients alike are conducting research online. And, they are looking for YOU!

Advisors will often present us with skeptical questions; “How can social media really help grow my business?” Take a look at the results from a study performed by Cogent Research and LinkedIn:

  • More than 90% of high-net-worth investors use social media
  • The average age of the HNW investor/social media user is 56.8 years
  • 5 million investors with $100K+ assets use social media to research their financial decisions
  • 46% of investors using social media do not have a financial advisor
  • Brand perception is improved with active use of social media
  • 52% of investors would interact with their financial advisor via social media if given the opportunity

The study clearly shows that financial advisors have an opportunity to connect with high-net-worth investors and increase their brand awareness. Presented with the adoption rates of clients and prospective clients utilizing social media, advisors must change their social perception by viewing challenges as opportunities for growth.

You have to first understand that your clients are already using social media to research, network, and connect. Connecting with clients and prospects through social platforms is pro-active, non-intrusive, and a natural extension to your existing relationship. In addition, you will strengthen your relationship by providing services, timely updates, and relevant content to your social circle.

It’s vital to get your social media presence started if you haven’t done so already. Avoid feeling overwhelmed and stick to a quick daily routine. Here’s a checklist to keep you on task, maintain your presence, and prevent connections from losing interest in you.

LinkedIn Checklist for Financial Advisors – In 10 Minutes a Day

Update Your Status: Provide updates to stay top of mind with your connections. Don’t be pushy with sales pitches. Provide industry updates and relevant news about your firm.

Respond to Messages: Check your LinkedIn inbox just as you do email. Be professional and timely in your responses and make sure your replies are meaningful.   

Share Content: Share links to articles or videos to educate, inform, and empower your connections.

Invite Others to Connect:Invite people you have met to connect with you. Personalize your invitation with a brief message mentioning how you met or reflect on a discussion you had. Avoid using the canned default message for invitations.

Engage: Scan posts made by your connections. If you see something you like, let them know. You don’t need to make a comment every time; give a “like” to their update. Doing so will show you are interested in what others have to say.

See Who Your Connections Are Connecting With: This is a great opportunity to search for potential clients, centers of influence, or other people you want to connect with. Ask your connection to introduce you.

Take Action: LinkedIn provides a great feature that allows you to see when your connections are promoted, leave a company, or were mentioned in the news. Congratulate them on their success and take it a step further by sending a handwritten note. Human interaction still remains valuable.

Keep your LinkedIn profile up to date, professional, and engaging. In time, your social reach will expand and you will have built influence and credibility for your firm.

 

 

The foundation of our Performance Coaching and Consulting Programs are based on Ironstone’s Fundamental 4™, which is essential to design, develop, and sustain a successful business. Our ultimate goal is to help you avoid trial and error; shifting your mindset to launch your process of intentional change. [LEARN MORE]

Photo credit: ©iStock/Getty Images/Thinkstock

 

 

 

 


Ironstone
Practice Management

Ironstone is a learning and development consultancy with business acumen that translates across many industries. Our focus is on practice management strategies in order to enhance and improve both business and personal life. We support professionals who want major and comprehensive improvements that look at all aspects not just an isolated area for change. Ironstone has identified 4 key performance areas known as the Fundamental 4™, which are required to design, develop, and sustain a successful business.


Leave us a comment, get our blog posts delivered by email, or email the Ironstone Team.

We would love to hear from you!

  • This field is for validation purposes and should be left unchanged.

Contributors

Andrea Schlapia
Organizational Development and Human Capital
Connie Deianni
Mentoring and Employee Engagement
Guest Blogger
Practice Management
Dr. Heidi Maston
Organizational and Educational Leadership
Joe Kuhns
Strategic Partner
Judith Bowman
Business Protocol
Laura Garfield
Idea Decanter Co-Founder
Marsha Schechtman
Strategic Partner
Mighty 8th Media
Strategic Partner
Nicole Anglace
Special Projects
Ruthann P. Lacey, P.C.
Elder and Special Needs Law
 Scott D. Calhoun
Legal Counsel
Sharon Gottula
Idea Decanter Co-Founder
TailorMade
Strategic Partner
Ironstone
Practice Management
close

Contact

Thanks for your inquiry!

We will be contacting you shortly. In the meantime please feel free to connect with us on social media and explore our blog posts.

Ironstone understands the importance of protecting your privacy. We will not sell, rent or give your name or address to anyone.

Latest Blog Article

Business Dining Tips: How to Wine and Dine Your Way to the Deal 

Advisors and business professionals at all levels have long-held the notion that wooing prospective new hires and closing a deal over lunch is extremely effective. However, I am thrilled to tell you there is now evidence to support this belief, according to Lakshmi Balachandra, a Harvard fellow. Inside the Dining Research Ms. Balachandra’s work subjected […]

Read More>