The Elements

By admin   |   February 27, 2012

Fundamental 2 – Business Development

Categories: Fundamental 2

FUNDAMENTAL 2 – Business Development

 

The goal within Fundamental 2 is to create a clear strategy, a simple plan, and to carry out systematic execution that drives business building results.  This includes creating networks, niche targets and uniqueness within the industry.  It is not enough to create the company’s core values, vision, mission, and common message as a team, but to have these elements become “living” themes within a practice.  Incorporating these key elements into the marketing materials, the client experience, and team communication is essential.

 

KEY PERFORMANCE
INDICATOR

PROGRAM OBJECTIVES

Niche Marketing Who is your ideal client?  Decide a subset of the market you intend to focus your efforts on. Make use of the market needs to refine the product and services to best satisfy your target.
Branding and
Value Propositions
Create a distinct fingerprint that sets the practice apart.  Ensure brand uniqueness while effectively meeting client needs and creating the value promised.
Capabilities
Presentation
What’s your story?  Personalize and package your client experience by organizing and illustrating the components of your brand and service offering.
Marketing Plan Define implementable marketing strategies, actions, and programs to target your ideal client.  Lay out tactics within segments, track activities and budgets, and analyze level of success.
Prospecting Systematically position the practice to attract new clients.  Choose the activities that will put you at your best in order to invoke natural enthusiasm to cultivate trusting relationships.
Referral Network Who best adds value to the business?  Identify the key people that promote business growth by sharing like clients and work together to build each other’s businesses.
Advisory Boards Select a cross section of your client base that will provide advice and objective feedback in order elevate the level of service and enhance the current client experience.
Client Appreciation Give clients a reason to be loyal.  Define and plan events or service offerings that intend to foster, strengthen, and maintain relationships.

 

*Any of the above KPI’s can be combined to form the basis of a workshop, performance coaching, or project consulting partnership.

 


admin

Leave us a comment, get our blog posts delivered by email, or email the Ironstone Team.

We would love to hear from you!

  • This field is for validation purposes and should be left unchanged.

Contributors

Andrea Schlapia
Organizational Development and Human Capital
Connie Deianni
Mentoring and Employee Engagement
Guest Blogger
Practice Management
Dr. Heidi Maston
Organizational and Educational Leadership
Joe Kuhns
Strategic Partner
Judith Bowman
Business Protocol
Laura Garfield
Idea Decanter Co-Founder
Marsha Schechtman
Strategic Partner
Mighty 8th Media
Strategic Partner
Nicole Anglace
Special Projects
Ruthann P. Lacey, P.C.
Elder and Special Needs Law
 Scott D. Calhoun
Legal Counsel
Sharon Gottula
Idea Decanter Co-Founder
TailorMade
Strategic Partner
Ironstone
Practice Management
close

Contact

Thanks for your inquiry!

We will be contacting you shortly. In the meantime please feel free to connect with us on social media and explore our blog posts.

Ironstone understands the importance of protecting your privacy. We will not sell, rent or give your name or address to anyone.

Latest Blog Article

What The Profit Teaches You About Your Financial Advisor Practice

I’m a huge fan of The Profit, a CNBC show centered around business guru Marcus Lemonis taking a struggling business and helping them turn it all around into profitability. Once he takes on a challenge and invests in their business, he now has skin in the game and deeply cares about getting their team on […]

Read More>