The Elements

By Andrea Schlapia   |   March 4, 2014

Making Excuses or Making It Happen? Goal Setting Steps for Financial Advisors and Their Teams [INFOGRAPHIC]

Categories: Blog, Business Development, Human Element, Operational Effectiveness, Strategic Planning

Ironstone Goal Poster SampleHow are you doing with keeping your New Year’s resolutions? Every year, I am filled with excitement as I set new personal goals and more determined than ever to achieve success. Typically, I will share some of my goals with family, friends, and accountability partners to help me stay on track.

The same is true for your business. Goal setting, assigning responsibility, and measuring the progress of each goal is critical to your success. A key factor, often overlooked when establishing firm goals, is transparency. To increase your success rate, goals need to be communicated and tracked with each team member to create a unified purpose, increased employee performance, and increased team development.

Ironstone has identified 4 key performance areas known as the Fundamental 4™, which are required to design, develop, and sustain a successful business. Review these 4 areas to identify critical goals or gaps that may be present and require your attention.

  • Strategic Planning
  • Business Development
  • Operational Effectiveness
  • The Human Element

Start your goal planning process with Ironstone’s Goal Planning poster and review each goal to ensure they are SMART.

  • SPECIFIC: Outline clear goals and provide team members with expectations.
  • MEASURABLE: Track team progress and encourage employee efforts.
  • ATTAINABLE: Find a balance. Goals need to be attainable but include some elbow grease.
  • RESULT FOCUSED:  Align goals to the overall strategy of your firm.
  • TIME BASED:  Establish enough time to achieve each goal without undermining team performance. Goals without deadlines will result in a low priority task.

Encompassed in the 4 key performance areas are core elements to help your firm achieve higher levels of success. Review the infographic to sharpen each goal.

2.12.14 IronstoneInfographic.Final

Still need some help? Our focus is on practice management strategies to enhance and improve both business and personal life.  We support professionals who desire to make major and comprehensive improvements that examine all aspects, not just an isolated area for change.

The foundation of our professional engagements is based on these core elements and built with a step-by-step approach to create a custom road map revolving around our client objectives.  The Fundamental 4™ is the philosophy that shapes our business, ideas, and solutions. Review the core elements and Ironstone’s Methodology to identify and plan your strategy to reach goals within your firm.

Let us know what questions you have about strategic planning, business development, operational effectiveness, the human element, or whatever is on your mind! Leave us a comment or email the Ironstone team.



Andrea Schlapia
Organizational Development and Human Capital

Andrea Schlapia, RCC™, HCS, sHRBP, is the Founder and CEO of Ironstone, which represents the culmination of her 20+ year career within the financial services industry. Her experience began as a financial advisor evolving into a consultant coach for advisors entering the field. This ignited her passion to support others through learning and development of best practices in order to achieve substantial results. To this end, she followed her desire into positions of senior-level practice management specialists for Dreyfus, Prudential, and DWS Investments prior to the realization of Ironstone.  Andrea’s focus is on practice management strategies to enhance and improve both business and personal life.

Andrea identifies 4 key performance areas known as the Fundamental 4™, which are required to design, develop, and sustain a successful business. Through coaching sessions and speaking engagements, she captivates her audience with interactive, high-energy presentations which are built with “how-to” strategies resulting in real-world implementation for significant impact. Andrea has been featured in multiple publications and audio broadcasts as a specialist and distinguished spokeswoman in the financial industry.

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